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quarta-feira, 10 de fevereiro de 2010

INTRODUCTION TO FRUIT OF THE GROOMER

We would like to introduce the new Iv San Bernard line of products: “FRUIT OF THE GROOMER” the basic SPA range. Delicious odours, beautiful colours, transparent bottles, and of course a fantastic quality!

As you all know, up until now we had the Traditional Line with Lemon, Banana, Green Apple, Green Tomato & Talc Shampoos & Conditioners and also the ISB Technique Line for the specialists.

Then we came up with the Mineral range for the skin and hair specialists followed by our introduction of the refreshing ATAMI Spa Line with beautiful, wondrous products. The ATAMI Line found its way throughout the entire world and the acceptance of this groundbreaking spa concept was absolutely incredible! So for this reason we designed the “FRUIT OF THE GROOMER” Line as a basic spa range, from where the specialists can move on to the Atami and Mineral Lines. We retained our concept of short, medium, and long coats and aimed the products at some of the most common reasons for washing the animals, which are reinforcing hair growth, itchy skin problems and external parasites.

The new line is made up of:

  • SUPREME, Black Cherry shampoo for short coats.
  • INTENSE, Pink Grapefruit shampoo for medium coats.
  • EXTREME, Maracuja shampoo for long coats.
  • SUPREME PEK, INTENSE PEK and EXTREME PEK: in the same fruity sense we have these conditioners to match the shampoos.
  • SUBLIME, Orange shampoo: for hair loss and dull coats.
  • PURIFYING ACTION, Ginger and Elderberry shampoo: for itchy and poorly nourished skins.
  • CONTROL, Mint shampoo: when parasites are a factor and/or we need to tonify.
  • SUBLIME PEK, Orange, PURIFYING PEK, Ginger and Elderberry, and CONTROL PEK made with mint: here again we have these conditioners to match the shampoos. Characteristics of these new products
  • SUPREME Black Cherry shampoo is enhanced with silk proteins and produces an emollient action thanks to the black cherry. This makes for a perfect high frequency use shampoo for short coats.
  • SUPREME PEK has the same characteristics, but it is PEK, so the proteins (collagen) create a high nourishing and cuticle- closing function.
  • INTENSE Pink Grapefruit shampoo contains a natural high Vitamin P, which nourishes the different hair types of the medium coats. It is slightly astringent therefore a tonic for the coat.
  • INTENSE PEK has the same characterics and the proteins act as a fantastic cuticle closer and protection.
  • EXTREME Maracuja shampoo is very refreshing, rich in vitamins and with regenerating proteins. Perfect for long coats.
  • EXTREME PEK does the same and gives protection to the delicate cuticle of the long hairs thanks to its proteins. Helps avoid tangle forming.
  • SUBLIME Orange shampoo is the shampoo to use when there is hair loss, dull coats, coats to recuperate, etc. This shampoo contains Vitamin P which reinforces the hair. It contains natural silicones to balance the action of the sebum.
  • SUBLIME PEK will, with the same force, give a marvellous finishing touch.
  • PURIFYING ACTION Ginger and Elderberry shampoo will work on the sebum production and regulate it, which is also known as an anti-dandruff combination. It contains octopirox, which is a tonic. Thanks to this combination it is antiseptic and anti-bacterial.
  • PURIFYING PEK has the same properties and will give those skins a wonderful touch and good feeling.
  • CONTROL Mint shampoo contains vitamin B6. That is restructuring and vitalizing in combination with the tonic mint. Through this action, parasites will be repelled from the treated animal.
  • CONTROL PEK has the same wonderful action and it will be highly useful in many situations.
  • DILUTION RATE

    The shampoos can be used pure or may be mixed with water up to a ratio of 4. This will give, in a regularly washed animal, a beautiful coat and a profound, responsible cleansing. The PEKS of THE FRUITS OF THE GROOMER Line are the same based products as the already well known PEK CONDITIONER, star product of the Iv San Bernard Line. In this case we use the Pek directly into the hair after rinsing the matching shampoo. The coat will be fully nourished and protected this way. The Pek will remain a professional product, and that is why in the GOMMOLI version for the retail customers, there are all the shampoos mentioned above along with the PH Balance that will serve them more than perfectly. With this brief introduction, we wanted to explain why we decided to design this beautiful range of great smelling products. All the products have been microbiologically tested and the results have been exactly what we wanted to see on the coats of our friends: our dogs and cats. Hope you enjoy yourself by discovering the FRUIT OF THE GROOMER.

    Iv San Bernard

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